The Legend of Qixiucai is based on the pickled cabbage culture in various parts of Gansu Province. Since the Qin Dynasty, during the agricultural civilization period, it has been a necessary food in the lives of ordinary people. After nearly two thousand years of evolution, it has become a delicious food ingredient today, and has become a scientific and technological achievement product that people in the western region can empathize with, share, and agree on. Therefore, using pulp water as raw material, we developed pulp beer, pulp water, pulp yogurt, pulp coffee... And "put down", which uses pulp water, sweet fermented grains, and cucumber as summer drinks, the city symbol brand series product brand was spread.
Focusing on "no communication, no marketing" as the core of the marketing strategy. Combined with the content of new cultural creation, more than 20 chapters were designed to show the content description of intentional scenes. The characters and content were designed to be realistic and highlight the urban symbolic culture.
