In Z City, where information flows turbulently, journalists from different backgrounds gather together due to a strategic upgrade of a media group, each fighting for their ideals, interests, traffic and truth. Tang Shan repeatedly struggles between the power game and journalistic ethics; Cao Xu uses data as a weapon to resist the traffic-oriented game; Ji Huan pursues the financial truth and self-salvation in the wave of self-media; Wei Minghuai exposes the shady story but is deeply involved in the decline of the newspaper industry and family rifts; Ye Huai awakens in the pursuit of traffic in entertainment content and returns to his original intention of journalism. Ma Shaoting, the company's top executive, reconciles the old and new forces in the process of change. The three major volumes revolve around "the emergence and disillusionment of news ideals", "the ups and downs and collisions of the traffic era", and "the new era of journalism where all living beings return". They are intertwined with multiple lines, humorously and profoundly showing the growth trajectory of urban media people and the reshaping of beliefs in the new era.