The story takes place in a bizarre world of immortal cultivation, where spiritual energy is no longer the only cultivation resource, but information and public opinion are the real power. A shocking rumor can be fabricated with just one mouth, and refuting the rumor requires an astronomical amount of resources and energy, and may even get darker and darker. In this twisted ecology, the protagonist, the behind-the-scenes controller known as the "Black Pot Immortal King", has become the top "rumor pusher" in the fairy world by virtue of his precise insight into people's hearts and his skillful use of information dissemination. By fabricating, spreading or guiding all kinds of absurd rumors, he controlled the distribution of resources in the fairy world, the rise and fall of sects and even his personal destiny, and accumulated huge wealth and supreme power. He arrogantly believes that everything is under control, treats all living beings as pawns, and treats the truth as a ball of clay that can be kneaded at will.
However, his fatal flaw - his extreme ego - led him to underestimate the risk of rumors getting out of hand. The countless rumors he created were like invisible poisons, eroding every corner of the fairy world. As a result, countless innocent people had their families ruined, their reputations ruined, and their cultivations ruined. After a long period of oppression and despair, these victims scattered all over the country finally began to contact each other due to an opportunity (such as an extremely vicious rumor that led to the complete destruction of an innocent family), forming a loose but growing "collective victim alliance." They no longer remained silent or endured, but began to fight back in an unexpected way. This belated force of justice, like a prairie fire, gradually shook the "rumor empire" of the Black Pot Immortal.
