The story takes place in a bizarre cultivation world where spiritual energy is no longer the only resource for cultivation. Information and public opinion are the true sources of power. A few words can spark a shocking rumor, while disproving it takes astronomical amounts of resources and effort, and may even make things worse. In this twisted environment, the protagonist, a behind-the-scenes puppet master known as the “Immortal Lord of the Black Pot,” uses his keen understanding of human nature and mastery of information networks to become the cultivation world's foremost rumor-monger. By making up, spreading, or manipulating all kinds of absurd rumors, he controls the allocation of resources, the rise and fall of sects, and even people's fates, amassing immense wealth and unrivaled power. Arrogant and convinced that everything is under his control, he treats all beings as pieces on a board and the truth as a lump of clay he can knead at will.
Yet his fatal flaw, his overwhelming arrogance, leads him to underestimate the danger of rumors spiraling out of control. The countless rumors he has created are like invisible toxins, eating away at every corner of the cultivation world. Countless innocent people have lost their families, had their reputations ruined, and seen their cultivation destroyed as a result. After enduring years of oppression and despair, these scattered victims finally begin to find one another, prompted by some incident, such as a particularly vicious rumor that destroys an innocent family. They form a loose but steadily growing “Alliance of Victims.” They refuse to stay silent or put up with it any longer, and begin to fight back in an unexpected way. This long-overdue force for justice spreads like wildfire, gradually shaking the “Rumor Empire” of the Immortal Lord of the Black Pot.
