Liu Wei, a modern unemployed vagrant, is full of theoretical knowledge in his head, but he is very talkative. He is proficient in the plots of "Sun Tzu's Art of War", "Thirty-six Stratagems" and "The Romance of the Three Kingdoms". He is well versed in "living in and growing", building walls high, hoarding grain widely, and slowly becoming king. Use modern marketing models to achieve hegemony in that war-torn era.