This book focuses on system-wide management innovation in the field of competition. From the macro perspective of innovation strategy and competitive strategy, it provides an in-depth analysis of how managers of enterprises and other types of companies should stand out and win in future competition. The book carefully collects innovative cases from a large number of well-known domestic and foreign companies such as Google, Apple, Facebook, Alibaba, and Tencent. These cases are rich, diverse and highly representative. It is not only an encyclopedia of business competition, but also a condensed brief history of modern business. By reading this book, readers can thoroughly grasp the evolutionary trajectory of modern business competition, deeply understand the underlying logic behind the rise and fall of major well-known companies, and gain precise insight into the evolutionary laws and key breakthroughs of business competition during the Internet revolution in the next hundred years.
