This book has a total of 8 projects, including e-commerce product cognition, e-commerce product classification and packaging, e-commerce market research and analysis, e-commerce product selection, product procurement, supplier management, purchased product management, and product procurement risk prevention and control. This book adopts a project task style to explain knowledge points, taking the product selection and procurement of a certain snack brand as an example, and using the typical work tasks of purchasing personnel as a carrier to closely combine practical work content with theoretical knowledge to help readers master the basic knowledge and operational skills of product selection and procurement.
This book closely follows the new direction of vocational education teaching reform, integrates new developments and trends in the field of e-commerce, focuses on improving students' application skills, and strives to have rich and diverse teaching materials that keep pace with the times. This book can be used as a teaching material for e-commerce, mobile commerce, online marketing and live broadcast e-commerce, marketing, chain operation management, economics and trade and other related majors in higher vocational colleges, applied undergraduate colleges and secondary vocational colleges. It can also be used as a study and reference for relevant industry personnel engaged in procurement work.
