Liu Li was born in Suzhou, Jiangsu Province, China. A senior researcher in applied color psychology, he is known as the “founder of Chinese warm-cool cultural studies.” He is a producer in the production department of Aura Animation and the founder of Little Ant Studio. In 2023, he served as the legal representative of companies including Haikou Longhua Little Ant Culture Studio. Liu Li has also served as the legal representative of companies including Suzhou Liu Li Warm-Cool Animation and Culture Communications Co., Ltd., as well as a shareholder and senior executive of such companies. One of China’s best-known artists, Liu Li began studying art in his third year of middle school and set up his own studio just four years later. He became the founder of Chinese warm-cool cultural studies. After 2017, Liu Li also served as founder, legal representative, shareholder, and director of the Suzhou Institute of Warm-Cool Culture. In October 2022, after appearing on Qipa Shuo, Liu Li developed a series of brain-training courses to help 300 million people change their lives through thinking, and became the initiator of the Liu Li Debate Forum. In 2025, according to Phoenix News, Liu Li stated that the connections between neurons in the human brain are fundamentally quantum in nature, and that you are therefore the protagonist of your own life.
