He is a doctor of folklore who is buried in old papers. He is known as "the scholar with the least 'money' future in the 21st century", Su Guanchen.
She is the iceberg female CEO who has been in charge of a century-old domestic product group. She is precarious in the huge waves of capital, Qin Wan.
A ridiculous "joy-style" recruitment brings people from two worlds together unexpectedly.
When a "nerd" who studied "The Classic of Mountains and Seas" and "Huainanzi" parachuted into the modern business war filled with KPI traffic user portraits, everyone thought it was a joke.
Marketing Director: "Dr. Su, what we are talking about is brand renewal, not folklore."
Competitor: "Is the Qin Group crazy? Hire a storyteller to do strategy?"
Media opinion: "The last cry of traditional culture? The century-old Qin family's suicidal gamble."
However, Su Guanchen just pushed up his glasses calmly:
"What you call 'trends' are just the remaining rituals performed by our ancestors thousands of years ago."
"The underlying logic of the 'hot model' that you are proud of has already been written down by the mythical prototype."
"The end point of marketing is not data, but culture, resonance, and the collective subconscious rooted in blood."
From domestically produced tea on the verge of bankruptcy, to intangible cultural heritage techniques that no one cares about, to super brands that influence the cultural trend of the entire East China...
Su Guanchen uses culture as a sword and mythology as a shield to turn decay into magic.
He lets the world see that those forgotten ancient wisdoms are the ultimate codes that lead the future.
