Su Linye, an ancient book restorer hidden in the hustle and bustle of the city, can bring new life to thousand-year-old fragments of books with his hands, but in his heart he is guarding the tranquility that is about to collapse.
The master passed away suddenly, leaving behind not only a legacy, but also a huge liquidated damages of 500 million due to the failure to restore the national treasure. In order to protect the last dignity and skills of his master, he had to take off his shirt, put on a suit, and step into the world he was most unfamiliar with - the top luxury goods group "Venti".
Here, what is pursued is a fleeting trend, and what is worshiped is carefully calculated commercial value. How should an "old antique" who studies the ingredients of ancient paper for thousands of years deal with modern elites who are full of user portraits and brand matrices?
When the ancient mortise and tenon craftsmanship was used to design limited-edition packaging, when a lost plant dye was restored by him into a globally popular lipstick, when the rare and exotic animals in "The Classic of Mountains and Seas" were transformed into design inspiration for high-end jewelry... The entire fashion world was captivated by it.
"You call this marketing? This is clearly a dimensionality reduction attack!"
"We use big data to analyze trends, and they themselves are the source of trends!"
From a "connected household" who was questioned and excluded, to a chief cultural officer respected by everyone, Su Linye used a pair of hands that repaired ancient books to begin to repair the impetuousness and emptiness of this era. He wants everyone to understand that true luxury is the accumulation of time, the inheritance of culture, and the ingenuity of all things.
