Chen Yang, an urban white-collar worker, resigned and returned to his hometown. He found that the land in his hometown was barren. He transferred the land to build an ecological farm, growing organic vegetables and raising ecological chickens. However, he was questioned by the villagers and sabotaged by pesticide dealers. He used live broadcast to bring goods to market, and taught the villagers about scientific planting. Eventually, the farm became a demonstration site for rural revitalization.