At 4:30 in the morning, the lights of the "Sindra Guofeng" headquarters on the top floor of the Shanghai CBD were still on, like a beacon in this city that never sleeps. Gonsindra rubbed her brows and sent the final draft of the newly revised "Song Yun Celadon" series design to the design director. The blue light of the screen reflected on her angular face, and in her eyes that always had sharp edges, there was still a trace of exhaustion at this moment, but it was more of a blazing expectation for the upcoming birth of the work.
As the founder and chairman of the top domestic fashion brand "Sindra National Style", the 32-year-old Gonsindra has long been accustomed to this rhythm - either struggling with the supply chain, or competing with market predictions, and occasionally taking time to personally revise the design draft. After all, "Let the aesthetics of our ancestors burst through the modern trend circle", this slogan engraved on the company's cultural wall is not shouted out for outsiders to see, but an obsession that has been buried deep in her heart since the early days of her business.
"Dong dong dong", the office door was lightly knocked, and the marketing manager Lin Wei pushed the door in with a stack of documents, with a bit of anxiety on her face: "Mr. Gong, I just received the news that the 'Yunshang Pavilion' next door suddenly released new products three days in advance. The theme is also 'Song-style aesthetics', and a top celebrity has been hired to endorse it. We were originally scheduled to hold a press conference next week..."
