Xiao Zhulu, a master of modern marketing planning, accidentally traveled to the stormy Lin'an City in the Southern Song Dynasty and became a small teahouse owner on the verge of bankruptcy. In this era where literati and poets coexist with powerful ministers and generals, and the iron heel of the north is intertwined with internal party strife. He does not understand the general trend of history and does not know how to kill with martial arts. The only thing he can rely on is his marketing thinking and ability to manipulate people's hearts that are nearly a thousand years ahead. Starting from a run-down teahouse that no one cared about, he stirred up the situation in Lin'an with unimaginable "marketing events" one after another, and made modern brand packaging, public opinion guidance, crisis public relations, and fan economy flourish. What he sells is not tea, but stories, emotions, and characters. While the court officials were still arguing over a memorial or a poem, Xiao Zhulu had quietly become the manipulator behind the scenes who could sway public opinion, influence public opinion, and even "praise or curse" a court official to death. How can a merchant affect the fate of a dynasty with invisible threads?