In Shanghai in June, the sultry heat of the rainy season is like an airtight net, wrapping people in the office buildings until they can't breathe. Mercasa stared at the newly revised third version of the social media promotion plan on the computer screen, her temples twitching. As the social media manager of an emerging technology company, her daily life is to jump back and forth between data, hot topics, and "re-reforms" from Party A.