Cowardly and Cautious, I Opened a Multiverse Influencer Shop in a Graveyard

Down-on-his-luck Jiang Xiaozhou inherited a remote, dilapidated general store at the lowest point in his life, only to unexpectedly bind himself to the “Myriad Worlds Customer Experience System.” He thought he would make a fortune with a haunted house that scared people out of their wits and virtual reality games, proving all the doubters wrong with some face-slapping. But who could have guessed the System’s ultimate goal was to make him the hub connecting the myriad worlds? Once the shop was upgraded and the “Myriad Worlds Navigation” feature unlocked, Jiang Xiaozhou’s daily life was turned upside down. He no longer just offered virtual experiences: he could actually project his customers’ consciousness into bizarre otherworlds. They could stroll through elven forests, spar with dwarf warriors, or even explore eerie spaces where the laws of reality had been twisted. His little shop became the only gateway to countless planes. But traveling to other worlds brought more than a wealth of spirit energy points and wondrous goods. Trouble came in one wave after another: the covetous stares of powerful otherworlders, schemes between rival factions, and even crises capable of overturning the world. Faced with all this, Jiang Xiaozhou, who was a coward at heart and loved looking at beauties, just wanted to shut up shop and call it a day. But when the elven girl Lina came peering around curiously, the goblin merchant Grub sought to make a deal, and even Blue Star’s fate came to hinge on this interdimensional connection, Jiang Xiaozhou realized that this coward had apparently been forced to become the world’s last line of defense. See how the little guy Jiang Xiaozhou, through one hilarious otherworldly adventure and shopkeeping challenge after another, grows from a coward who only wants to protect himself into the “Lord of the Hub,” master of the passages between the myriad worlds!