One morning, Gu Zhinan, a powerful internet mogul, wakes to discover that he has been reborn in 1978, an era brimming with opportunity and innocence. Looking at his handsome young face in the mirror and the carefully treasured photo at the corner of his desk, inscribed “To my best friend,” of the goddess Lin Qingqing, the corner of his mouth twitches. In his previous life, he spent his whole life chasing after Lin Qingqing, waiting on her hand and foot and giving her everything, only to receive a thorough “you’re a nice guy” in return. He watched helplessly as she chose someone else, while he grew old alone. His career was a success, but his love life was empty. This time, to hell with being a lovesick doormat! Gu Zhinan vows to live for himself, ride the wave of the times, reach the pinnacle of wealth, and, well… just as a side note, see how that aloof goddess reacts. So when the college entrance exams are reinstated, he stops tutoring Lin Qingqing and becomes the top scorer himself. He stops writing love letters and starts writing science fiction that earns him royalties. He stops scrimping and saving to buy her a Shanghai watch, and uses his first earnings to buy up an entire street of secondhand books… When the lovesick doormat who used to orbit her no longer pays her any attention and instead begins to shine, Lin Qingqing is stunned. When did that plain-looking sidekick become so handsome, so talented, and… so indifferent to her? Gu Zhinan: “When you’ve been reborn, can you really call it chasing after someone? It’s a strategic investment! But sorry, this time I’m investing in myself.” Follow Gu Zhinan as he uses his memories of the previous life to ride the first wave of reform and opening up, outsmart rivals in love, and give the snobs their comeuppance, all while making a satisfying comeback and uncovering Lin Qingqing’s hidden secrets.