Why is there always a silent majority in every crowd? Why are we more likely to believe what we want to hear? Why do people with less ability often have such "mysterious confidence"?
We may seem rational, yet we are constantly controlled by hidden psychological rules within us. They are the brain's "default settings," formed over millions of years of evolution: mental shortcuts that helped our ancestors survive, but that have also become "blind spots" in modern society, leading us to make irrational decisions and struggle in social situations.
This book is a clear map of those "blind spots." From the statistical trap of "survivorship bias" to the collective indifference of the "bystander effect," from the social cues of the "broken windows theory" to the memory magic of the "peak-end rule," it reveals, one by one, the behavioral codes hidden deep in human nature.
Open this book to gain insight into yourself, understand others, break free from entrenched thinking traps, and start living with true awareness.
