In 2025, short videos became the main battleground for public opinion, and the graveyard of countless brands.
Yanchi PR insisted on tracing every issue to its source and being transparent to the end, but investors mocked it as “slow-motion suicide.”
Shenlan PR believed in overwhelming the opposition with traffic and using algorithms to put out fires, but repeatedly found its tactics backfiring.
As the two firms clashed head-on over crises involving “adulterated mushroom sauce” and “black screens in smart cockpits,” a third landmine was quietly laid...
