Return to the essence of business, reconstruct the classic 4P framework, and reveal its eternal value as the first principle of business. From the insight into user needs to the completion of closed-loop transactions, the book systematically dismantles the underlying logic and coordination mechanisms of products, channels, promotions, and prices, and provides entrepreneurs, managers, and business school students with a complete set of thinking maps and practical guidelines for penetrating market fog and building sustainable business models.
