In the back alley of a wine shop in Pingkangfang, Ru Daye was holding a half jar of low-quality soju and gesticulating the "traffic conversion funnel model" against the wall. As a senior Internet marketing expert at a major Internet company in the 21st century, he had just finished a "618" review meeting that lasted for forty-eight hours. Before the alcohol had numbed his nerves, he was hit in the back of the head by a thunderbolt that fell from the sky.