Sister Dongbei Yu: Lao Tie, You Are so Classy

This book tells the story of how Wang Yu, a live-streaming anchor, used his unique "emotional marketing" model to build a huge fan empire called "Gagaxiang Family" in the online world. She understands people's hearts well and through a series of carefully planned live broadcast performances, she portrays herself as a "saint" who "sacrifices and dedicates" to her fans. With the cooperation of the team, Wang Yu cleverly used the pain card, gratitude feedback, family kidnapping and other means to make fans willing to pay for high-priced cosmetics, toiletries and even international brands in the fanatical pursuit, even if the prices "increase overtly and covertly". This is not only an industry analysis of live streaming, but also an ukiyo-e about human nature, emotional manipulation and the pursuit of wealth. In the hustle and bustle, where will Sister Yu's "myth" go? The legal network is wide open, and there are no omissions.