The story follows Lin Fan as he uses knowledge far ahead of his time to build his fortune, starting with street vending and small businesses. Step by step, he accumulates his initial capital and seizes every opportunity the era offers, from the dual-track pricing system and reforms of township enterprises to stock subscription certificates, the beginnings of the real estate boom, and the dawn of the internet. He builds a vast business empire, changes the lives of those around him, and navigates power struggles with all kinds of people, including officials, state-owned enterprise executives, rivals, and overseas merchants, eventually becoming a driving force of his era. Along the way, the story depicts not only the accumulation of wealth, but also the social landscape, human relationships, and changing ideas of the 1980s and 1990s.