In modern first-tier cities, in the "post-traffic era" of the Internet industry, the established e-commerce giant "Xinghe Group" is facing the pain of transformation. Its core business "Xinghe Mall" and the emerging competing product "Yunchao Yigou" are locked in a battle for users. The rules of the workplace are cruel: KPI assessments, factional struggles, and strategic games under the coercion of capital are present throughout. The story focuses on the workplace confrontation between "data analysts" and "marketing directors", and sheds light on "ideals, bottom lines and love" in the jungle law of "interest first".