In modern first-tier cities, the Internet industry is a workplace ecosystem where "involution" and "transformation" are parallel. The male protagonist Lin Zhou is the technical director of the long-established e-commerce company "Yunfan Technology", and was involved in a high-level power struggle because of his insistence on "user experience first"; the female protagonist Su Xia is the product manager of the start-up company "Xiamu Technology" and has emerged with a new "social e-commerce" project.