In an era when the traffic boom is fading and the trust economy is on the rise, a super IP has become a key asset for individuals and brands seeking a breakthrough. Following the path of "building a foundation in understanding, practical methodology, advancing commercialization, and industry case studies," this book systematically breaks down the core principles and practical steps for building a super IP. It helps entrepreneurs, content creators, and brands quickly master the essential methods for creating high-value influence from the ground up.
The book focuses on three key areas:
Core principles: It reveals how IPs evolve from "harvesting traffic" to "retaining audiences," introduces core models such as the "trust index" and "claiming a place in the audience's mind," and tackles the dilemma of "going viral is easy, staying popular is hard";
Practical tools: It provides more than 20 templates and tools, including an IP positioning canvas, content production SOPs, and viral-sharing mechanisms. Covering the entire process, from topic planning and persona development to private-channel management, they reduce the cost of trial and error;
Industry case studies: It takes an in-depth look at more than 20 leading cases, including Li Jiaqi, Saturnbird, and Genki Forest, distills strategies that differentiate personal IPs from brand IPs, and reveals breakthrough techniques such as "leveraging partnerships" and "lifecycle management."
Balancing theoretical depth with practical application, this book offers reusable methods for both beginners and those looking to advance their IPs. Taking a "long-termism" approach, it emphasizes that the essence of a super IP is "solving users' problems." Only by creating value consistently can you achieve a win-win in influence and commercial success.
