Milk Coke Economics

It does not pile up complex formulas and terminology, but uses basic logic such as "cost-benefit" and "supply and demand" to dismantle the decision-making logic behind life scenarios. For example, "Why are women's clothes buttoned on the left and men's clothes buttoned on the right?" The answer is not a design coincidence, but stems from the historical habit of aristocratic women relying on servants to dress while men dress themselves. The essence is "optimizing cost and efficiency around target users." This kind of writing method of "small problems reveal big logic" makes economics no longer a theory in textbooks, but a practical tool that can be directly used in shopping, work, and decision-making.

It's not bad. As a newbie in economics, I don't feel any pressure reading this book. Although this book is mainly about narrative, it also contains professional knowledge.

A good economics book. After reading it, I understood that everything in society is inextricably related to economics. But if you want to truly understand and apply the theories in this book, it is far from enough to just read this book. It can only help me understand that there are apples in the world. As for how to pick apples and make apple pie, I need to learn other things. But as an introductory book for newcomers, it is very good. Each individual story is very attractive.

Much better than those written by old professors in China

Robert Frank uses easy-to-understand words and common examples in life to explain to us the economic principles that appear frequently in daily life. What impressed me the most is the theory of compensatory wage difference, which reminds us that if we encounter a job with particularly good benefits and benefits, we must be cautious. Of course, since the author is an American, many of the examples used are from the United States, and with a weak professional foundation, some of the articles may seem a bit confusing, but it does not affect the overall effect. It is still suitable for reading as an introduction to economics.

Economics must eventually return to its application in reality. It is not advisable to blindly study theory. Only by combining theory with practical problems to achieve the unity of knowledge and action will it truly help oneself. This book teaches you how to use economic knowledge to understand the world and understand the economic explanations of daily things, behaviors, activities, etc. Around you.

The book lists many, many examples and uses some examples from life to support his point of view. There are many examples, not too long, and the text is quite fluent. Overall, it's pretty good. Before reading the book, I didn't even realize there was economics knowledge behind many things. It's quite interesting. I read it for fun, hahaha. I didn't remember many of the theories at all. I just remembered some examples and fell asleep while watching it at night (very suitable for reading before going to bed).

It's rare to find a good book that is both interesting and practical.

After reading this book, I realized that many common little phenomena in life are inextricably related to economics. There was a feeling of enlightenment.

Very easy to understand, my favorite book so far

It's concise and clear, with strong storytelling and easy-to-understand principles.

It's quite difficult. There's a lot I don't understand.

Very good, the examples are very good, novel and popular, not like economic papers, but very obvious principle thinking, but in depth, it is still Keynes, the Nobel Prize seems to be... Interesting enough

This book is very good.

Unfortunately, most of them are foreigners, and there are still many gaps between the West and China.

It's really good

Interesting and easy to understand

Very easy to understand

Not bad, mark it first

Practical, useful, interesting and easy to understand

It's very interesting. It uses an economics perspective to explain the causes of some common things in life.

Close to life, vivid and easy to understand~~

Very good, good

Easy-to-understand raw edge economics

Easy-to-understand text, you can also learn knowledge

Existence is reasonable, and this book has given me a lot of insight.

Small things are common in life, and from an economic perspective, there are so many ways to do it.

Interesting common sense readings, which have a certain role in popularizing science

Very interesting, I like the author's tone very much

It's a really interesting book. It's not boring at all. After reading many paragraphs, I feel like "That's it!"