Cheng Xiaoyong, who was born in rural areas, struggled to start a business in the city. He has a simple and ignorant personality but has many helpful people. Lin Xiaoxiao, a young and beautiful advertising company employee, boldly pursued her. The two became acquainted, but they encountered the dual test of career crisis and family resistance. When an honest entrepreneurial man meets an eccentric urban woman, a down-to-earth modern love story unfolds. See how Cheng Xiaoyong used sincerity to carve out a world, and how Lin Xiaoxiao used enthusiasm to melt away obstacles, and finally found her own happiness in the real society.