Reborn: The Road to Becoming the Richest Man Begins in 1978

Same name, different fate!

Some live in tall towers, some lie in deep ravines; some shine brilliantly, while others are covered in rust.

Xu Jiancheng, a young assembly-line worker, envies the luxurious life of Xu Jiancheng, founder of Daheng Group. Dreaming of getting rich overnight, he borrows money to play the stock market, loses everything, and jumps to his death. By a twist of fate, he gets a chance to be reborn as Xu Jiancheng, the founder of Daheng. But another accident sends him to 1978, where he becomes Xu Jiancheng once more, still a young man who has failed the university entrance exams. He outwits the village bully, becomes a livestock keeper, teams up with a sexy and alluring women's team leader, and gets promoted to record keeper. He pushes for household farming contracts, then suffers retaliation...

He takes the university entrance exams, joins a state-owned enterprise, ventures into business, founds Daheng Group, and becomes the richest man in the country!

He goes from insecurity to confidence, then arrogance and conceit, and finally blows himself up!

There is love, friendship, romance, enemies, power struggles, and the ups and downs of the business world...

Based on real people and events, with some exaggeration and invention, this is the eventful life of a titan of commerce from an entire generation...