The 315 Gala exposed a major scandal: stores under Snow King were called out across the internet for using overnight lemons, and the brand's reputation was on the brink.
Just when everyone thought Snow King was finished, its chairman, Yu Chao, stepped in personally.
He didn't hold a press conference or launch a PR campaign. Instead, he turned around and opened a "Donglai Supermarket" in a small city.
People said he'd gone crazy. A beverage giant was supposed to focus on its core business, not sell vegetables, fish, and spicy snack sticks!
But no one could have imagined it:
The supermarket started competing on service, right from the tasting section.
It raised the bar on quality, tracing everything from pesticide residue testing to custom crops grown through its supply chain.
It became the people's "gatekeeper," standing firm at the entrance to food safety!
By keeping the people at heart and trading genuine goods for their trust, it went viral in an instant!
Customers lined up for miles, and netizens came from across the country to see it. Yu Chao had turned Donglai Supermarket into a five-A tourist attraction!
But just as business was booming and the whole internet was singing its praises, a crisis was quietly drawing near.
Rivals closed in, suppliers turned on them, the brand was smeared, and extortionists took advantage of the chaos to infiltrate...
Yu Chao smiled calmly.
"Don't rush. I'm not just here to sell vegetables."
It's okay. He's so awesome. Why should a board of directors be established? It's understandable even if you don't have money at the beginning. But later on, why don't supermarkets be sole proprietorships? They need a board of directors resolution to make something.