On Tomb-Sweeping Day, I Opened a Viral Paper Effigy Shop on the Road to the Underworld

Unemployed young man Lin Xiaoman is forced to return to his hometown and take over the family’s traditional paper effigy shop. But he discovers that the paper money, luxury cars, and phones he makes turn into real goods in the underworld when burned! From then on, his customers are no longer just the living...

The King of Hell commissions a “paper aircraft carrier.” A vengeful spirit asks him to repair a “torn marriage contract.” Even the Underworld’s Bureau of Industry and Commerce comes knocking to inspect his taxes: “You’re suspected of smuggling between the worlds of yin and yang. You’re fined five trillion underworld coins!”

With his high-tech paper-crafting skills, Lin Xiaoman opens a viral shop at the crossroads to the Yellow Springs, livestreaming “Hermes paper bags for your loved ones in the afterlife,” helping ghosts meet their KPIs, and even using an army of paper effigies to battle the underworld’s gangs.

When a hundred ghosts roam on Qingming Festival, he pulls out a QR-code sign: “Scan to burn paper money. Pay with Underworld Huabei! Don’t forget to give your ancestors a five-star review!”