You're a Trillionaire CEO, and You're Personally Attending a Rice Noodle Fan's Wedding?

The ultimate power fantasy for male readers: Su Lei, founder of Rice. As Dong Ge once said, “Don’t compete with Su Lei on marketing.” With his 1999 campaign, Su Lei helped Rice phones beat every competitor. The line “Are you OK?” went viral across the internet. He personally opened car doors for customers, and Rice AI7 phones sold out: 10,000 units in four minutes, 20,000 in seven minutes, and 50,000 in twenty-seven minutes. Rice phones were selling like crazy, and there weren’t enough to go around. The competitors were dumbfounded. They couldn’t sell a thing! But even as he looked at his dazzling record, Su Lei still felt he wasn’t living up to his title as the “godfather of marketing.” So he decided to teach everyone what top-tier marketing really meant. A Rice fan with cancer was getting married and wanted to invite Su Lei to the wedding, fulfilling his final wish in life. When the whole internet doubted that a trillion-yuan CEO would attend a fan’s wedding, Su Lei pulled another stunt. He announced that he would drive there himself and livestream the entire trip, setting the internet ablaze. Rice fans across the country scrambled to buy tickets. The booking data even caught the attention of the 12306 railway ticketing platform and brought many local hotels and guesthouses on the verge of bankruptcy back to life. This was a day destined to go wild because of Su Lei. “Marketing means sincerity. Sincerity is always the ultimate trump card!”