Learn E-Commerce Operations from Scratch

Want to make your mark in e-commerce but don't know where to start? 0 to E-Commerce Operations is tailor-made for you. From the development of the e-commerce industry to detailed analyses of different platforms, from tips on selecting and listing products to strategies for running a store, attracting traffic, and improving conversion rates, and on to user management, advanced techniques, and a wealth of practical case studies, this book provides comprehensive, in-depth coverage of every key aspect of e-commerce operations. Even if you have no experience, you can use it to gradually master the core skills of e-commerce operations and set out on the path to success in e-commerce entrepreneurship or employment.