This book is arranged according to the "Management" course design and has the following characteristics. The level is clear and the content is rich. This book focuses on the theme of how enterprises carry out economic management activities, is market-oriented, discusses each subject in turn according to the theoretical level, and conducts a comprehensive and systematic analysis of each theory. Connect theory with practice. In theory, we should take into account the systematicness, forward-looking and practicality of knowledge. In addition to highlighting the classic economic management theory, it absorbs the most cutting-edge and latest achievements in academia, keeping the system complete and novel, and the content is rich and practical, so that students can feel the classic value and innovative charm of the theory; secondly, in practice, it highlights the reality, operability and application. Focus on ability development and strong readability. Each chapter of this book arranges "case analysis", "thinking and practice", "practical training tasks" and after-class exercises, highlighting the cultivation of the ability to apply knowledge; in terms of learning methods, learning objectives and learning indexes are added for students to facilitate students to integrate the content of the chapters according to the system. Before introducing new content, a case introduction is given to arouse students' interest and attention in this chapter. "Case" and "material reading" are interspersed in each chapter to increase the readability of the content.
