This is a legendary tale of transmigration, business warfare, and saving the nation.
Lin Mo, a salesperson at a mediocre modern e-commerce company, transmigrates by accident to Bianjing, the capital during Emperor Huizong’s reign in the Northern Song Dynasty. He takes over the body of a down-and-out scholar on the verge of starving to death. What seems like an unlucky start instead sets him on the path to a legendary life. Drawing on his modern business acumen, he starts with a street-side milk tea stall and introduces business models like “blind box marketing” and “membership programs,” gradually establishing himself in this thousand-year-old commercial hub.
But the turbulent world of business is far more complicated than it appears. A mysterious spice recipe from the Western Regions draws him into an even greater whirlpool. In this age of commercial prosperity and hidden currents, he must navigate the competing powers and build his own business empire amid deadly intrigue.
Along the way, he meets Zhao Qinglan, a general’s daughter whose identity is shrouded in mystery; Su Yueniang, a courtesan renowned for her poetry; and Cai You, the son of a treacherous official, with whom he forms an inextricable bond. As the threat of the Jurchen invasion from the north draws ever closer, he realizes that his mission goes far beyond commercial success.
This is the story of a merchant’s struggle, as well as a portrait of an era in transformation. Here, you’ll find:
- The lively streets and warmth of everyday life in the Song Dynasty
- The cunning and clever clashes of the business world
- The shifting intrigues and uncertain fortunes of the imperial court
- Love, friendship, and devotion to family and country in turbulent times
How will a modern businessman make waves in the commercial world of the Great Song? And what choices must a transmigrator make in a time of chaos? Let The Bianjing Gold Rush tell you the tale.
Very interesting, the plot unfolds well