In the prosperous Tang dynasty, incense culture is all the rage. Su Ming, a young man from Chang'an, is obsessed with the art of incense. In search of rare ingredients, he leads a merchant caravan on a journey to the Western Regions. Along the way, he crosses deserts and valleys, battling harsh conditions and ferocious beasts while getting caught up in tribal conflicts. But with his wisdom and courage, he spreads Tang culture as he searches for incense ingredients. Through hardship, he grows into a master of the art, beginning a legendary adventure in incense that spans regions and cultures.