The leads meet at the heroine's father's company. The hero has neither power nor connections, yet the heroine falls for him at first sight. But because of her status, her father intervenes and forces them apart. Years later, the hero returns from abroad and rises to become the owner of one of the leading companies in the fashion industry. He and the heroine become entangled in a series of love-and-hate conflicts, and eventually he takes over her company. Their painful relationship continues until the heroine, disappointed, leaves the country. When she meets someone new and starts a life of her own, the hero reappears. Neither of them can forget the other. The hero has changed a great deal and begins to accept the heroine, making many sacrifices to be with her. After enduring hardship, they finally find their way back to each other.