"The Secret of Starting a Business on the Internet, the Rich and the Poor" tells the story of two entrepreneurs, Lin Yu and Su Ran, as they pursue their dreams in the Internet wave. Lin Yu came from an ordinary background, and his family environment made him develop a cautious and conservative character. In the early days of his business, he started from an online handicraft store. Despite his efforts, progress was slow due to a lack of resources and experience. Later, he became involved in a social e-commerce platform for niche interest communities, and encountered many difficulties such as funding, promotion, and user growth. Su Ranze comes from a wealthy family and received an elite education since childhood. He has rich resources and a broad vision. When he first entered the online education field, he quickly established a top team and seized market opportunities with large-scale investment. However, he also faced severe challenges such as team management and intensifying market competition in the future.
This book follows the two people's entrepreneurial journey from a third-person perspective. In-depth exploration into how the rich-poor thinking takes root in their growth background and then influences their entrepreneurial decisions and actions. It shows in detail their different preparation methods when opportunities come, their difficult choices and coping strategies after encountering difficulties, and their integration and expansion during the cooperation process. From breaking through technical bottlenecks to innovating business models, from responding to the economic crisis to fulfilling social responsibilities, to conducting strategic layout and industry reshaping based on the global market. Readers can clearly see the struggle of the two people on the entrepreneurial Internet, and feel how they gradually understood the true meaning of entrepreneurship and wrote their own business legends in the collision and transformation of the rich and poor thinking. This book also reveals the mysteries and wisdom in the field of Internet entrepreneurship to readers, which is of great reference and enlightenment significance.
