Lin Yu, a talented modern businessman, unexpectedly transmigrates to the Song dynasty. Though initially lost and uncertain in this strange new world, he quickly adapts with his remarkable intelligence and plunges into the world of commerce. Starting with a market stall, he makes a name for himself in the Song business world through his distinctive strategies and novel products. His friendship with his childhood companions Xiao Chen and Xiao Nuan ebbs and flows over the years. He also meets Xiu'er, a woman of exceptional talent, only to become entangled in both a romantic rivalry with the Crown Prince and a struggle for power.
To protect himself and fulfill his ambitions, Lin Yu resolutely sets out on the path of the imperial examinations. With his profound learning and unconventional exam strategies, he overcomes every obstacle, from the provincial exams to the metropolitan exams and finally the palace exam, ultimately placing first and entering the imperial court. But the court is a treacherous place. Driven by jealousy, the Crown Prince's faction repeatedly plots against him. Lin Yu uses his wits to escape danger time and again, yet remains caught in a perilous predicament.
When the woman he loves is wrongly accused and his own life is at risk, Lin Yu makes the bold decision to cross the ocean and travel to the mysterious continent of the Americas. There, with his exceptional leadership and business acumen, he befriends the indigenous people and shares the culture and technology of the Central Plains. Starting from nothing, he builds a thriving community and a vast enterprise. His legendary story continues on this unfamiliar continent. Far from the strife of his homeland, he begins an entirely new life full of hope, leaving a unique and brilliant mark on the course of history.
