It tells the story of an ordinary woman, Li Fangfang, who has gone through many reincarnations and always adheres to her kind thoughts. She was once framed for rescuing an old man who fell into the water, and turned into a businessman to dissipate her family wealth... She died due to good deeds in every life, but she accumulated countless merits. In the end, heaven felt his sincerity and promoted him to the God of Wealth, who controlled the world's blessings. Li Caishen is based on kindness and specializes in helping people with a good heart. From then on, the motto of "Do good deeds and don't worry about the future" has been passed down to the world along with the gold ingots, creating an immortal legend of Li Caishen's reincarnation.
The story begins with the story of Li Fang, a kind-hearted peasant woman who took a risk to save an old man named Deng San who had fallen into the water during a heavy rainstorm. Instead, she was framed by the other side and beaten to death by her family. After her death, when she was questioned by the King of Hell in the underworld, she still firmly chose to "rescue", but vowed to leave evidence to prove her innocence.