Bi Chenggong and Wang Fang are honest businesspeople, and their business keeps growing. Their son, Bi Chenggong, grows up and follows in their footsteps, becoming a respectable businessman. Coming of age during the Reform and Opening-Up, he makes his mark in the business world, taking on corporate elites and dark forces alike. Through the relentless efforts of several generations, the family gradually rises from humble beginnings to the pinnacle of success.