In this book, Sales Psychology: Understanding Customer Psychology at a Glance, Tan Hui draws on the case studies, working methods, and experience of countless salespeople to provide a comprehensive review of the sales psychology skills and techniques that millions of frontline sales professionals are most likely to need in their work. Focusing on practical experience, the book skillfully combines sales psychology, its applications, scenario-based exercises, and case analysis. It systematically explains and demonstrates the key stages of the sales process, with the aim of helping salespeople improve their practical skills and boost their performance.
