When Liu Xiaoyue wakes up, she discovers she's transmigrated to ancient times and become the concubine of Prince Ling, Ling Yuchen, a cold and calculating man! She thought she'd get to experience life among the royal elite, but instead she's a low-ranking nobody whom no one pays any attention to. Liu Xiaoyue doesn't care, though. She only cares about one thing: making money! Who needs to fight for favor? To her, wealth and freedom are what matter.
But when she meets the legendary Prince Ling, a man so handsome he seems otherworldly, her inner monologue explodes. “How can there be such a gorgeous man in this world? Maybe I should... try hitting on him?” She's not the sharpest, but she never holds back when it comes to a handsome man. She immediately switches into “flirt” mode, acting obedient on the outside while secretly making plans of her own.
Ling Yuchen is cold and heartless, devoted only to power. But when it comes to this silly concubine with her wild imagination, he gradually realizes he's drawn to her funny, guileless nature. While Liu Xiaoyue schemes to make a fortune, she uses her “drama queen” act to dodge the prince's advances, with only one wish in her heart: “Your Highness, all I want is to make money, not make a move on you!”
From an accidental hotpot business to a delivery service and cosmetics shop that take the palace and the city by storm, winning a food competition, organizing a handsome-man pageant, sending instant noodles to the front lines, using carrier pigeons to send messages, making the “Exquisite Tower” music box, and even opening a night market and expanding its events and vendor stalls, Liu Xiaoyue gradually reaches the peak of her entrepreneurial career. Still, she never figures out why every time she tries to get away from the prince, she only ends up falling deeper and deeper...