The Secret of the Three Sheeps

Sanyang Network Technology Co., Ltd., A subsidiary of "Crazy Little Brother Yang", has been deeply involved in the whirlpool of public opinion recently. On the eve of the Mid-Autumn Festival, the "Hong Kong Meicheng Mooncake" popularly promoted in his live broadcast room claimed to be a high-end Hong Kong brand and prepared by Michelin masters, but it was found to be produced in Guangzhou and Foshan. The mooncake's sales exceeded 50 million yuan in the past 30 days, prompting netizens to question Three Sheep's false propaganda. On September 17, the Market Supervision and Administration Bureau of Hefei High-tech Zone opened an investigation into Three Sheep. Previously, Three Sheep had been involved in product quality disputes such as "fake Maotai", "caotou meat" and "fake beef rolls". As the incident continues to unfold, Three Sheep's fans, transaction volume, and reputation have all been affected, and sales have hit a new low in the past 30 days. This incident is not only related to the development of Three Sheep, but also a wake-up call for the live broadcast e-commerce industry.