Based on the requirements for the abilities that golf marketers should have, and combined with the nature of this course, this book introduces the introduction to golf marketing, new developments in marketing, marketing environment analysis, marketing research and forecasts, market segmentation and target markets, product strategy, pricing strategy, distribution strategy, promotion strategy, membership marketing, supplies marketing, etc.
Reader comments
I especially like the parts about marketing environment analysis and market research and forecasting. I feel that these contents will be helpful to my future life and work. Moreover, there are many cases in the book, which gave me a deeper understanding of golf marketing. Recommended!
I especially like the parts about marketing environment analysis and market research and forecasting. I feel that these contents will be helpful to my future life and work. Moreover, there are many cases in the book, which gave me a deeper understanding of golf marketing. Recommended!