This book reveals the road to successful commercial space marketing, declares the commercial soul of coffee shops, and warns you who want to start a business or have already started one.
If you want to open a coffee shop, you must read this book: there is no shortage of books on the market for opening guidance, business guidance, and marketing guidance for coffee shops and restaurants, as well as entrepreneurial and business experience written by successful coffee shop owners. What makes this book different is that it is not a reference book, a textbook, or personal success stories and experiences. It only talks about the marketing implications of business models such as coffee shops, and the entire content is narrative and discussion. In addition to recording discussions between the author and coffee shop operators on marketing topics, it also describes the results after the implementation of marketing measures, as well as the inspiration gained from specific marketing events. The coffee shop entities mentioned in these incidents range from international companies such as Starbucks to small coffee shops that do not offer dine-in services.
If you have never thought about opening a coffee shop, you just want to own a commercial space, then you must read this book: The readers of this book are of course first and foremost coffee shop operators, or people who have the dream of starting a coffee shop. The current operators of coffee shops are a minority, but people who have the idea of opening a coffee shop are very common. It can be said that almost everyone who has a dream of starting a coffee shop always hopes to have a space full of sensibility and spirituality somewhere in his heart. He also hopes that this space can exchange ideas or inspire more ideas. If such a space were described from a career perspective, wouldn't it be a common coffee shop in life? Therefore, this book should be mainly targeted at people who want to start a business and those who are starting a business. The thought share in their hearts can be expressed as a coffee shop.
If you are just a marketer, an operator or a manager, a business person, or an entrepreneur, you should read this book: Maybe we don't necessarily need to define the readers of this book. In fact, each of us is more or less a businessman and more or less an operator. Or marketers, this book is written for those who want to run a certain business. Even if they have attended some business-related classes or even studied MBA courses, they have also read books by marketing masters, or they have read all the books on marketing in bookstores. What's different about this book is that it contains a lot of fresh, nourishing, delicious and nutritious marketing concepts. The business entities mentioned in the cases in the book are basically coffee shops that happen around us, are often encountered, and are full of inspiration. Perhaps there has never been a book about marketing that is so integrated with coffee, so integrated that the charm of marketing is as captivating as the charm of the black liquid of coffee.
Finally, if you are a coffee lover, this book is the wisdom energy your brain absorbs under the influence of caffeine when you drink coffee, and will accompany you through a coffee moment full of insights.
