A simp, a simp, ends up with nothing.
A nice guy, a nice guy, has a hard life forever.
Chen Jun decides to do the opposite.
He starts offering emotional support as a service and making money from it.
Everyone at school knows Chen Jun as a hopeless suitor, head over heels for the aloof campus belle, Li Daiyu!
But she has no idea that Chen Jun is providing emotional support to several other clients at the same time.
Once he's made enough money, Chen Jun finally becomes a heartless wolf king!!!
But by the time the women realize what they've lost, they regret it...