This is my country's first full-length novel that positively reflects the story of the liquor industry.
The protagonist, who has worked in the liquor industry all his life, was hired as the general manager of a listed liquor company controlled by a state-owned enterprise five years after his retirement. He used his skillful liquor business management skills and rich market experience to grasp the new development trend of the liquor industry and quickly brought this large liquor company that had entered decline out of the bottom. During this period, he was skillful in innovating the unique brand culture of liquor, handled emergencies with ease, hesitated in the digital transformation of liquor companies, had an ambiguous attitude on the issue of internationalization and rejuvenation of liquor, and was in a hurry in front of the capital market... In the end, he became a terminal hero in the liquor industry.
Liquor is a "familiar stranger" to people. While this unique industry in China has become a trillion-dollar industry, it has also become a sluggish industry that is most like a "rising sun", or a vibrant industry with obvious "sunset" characteristics. It is these contradictory situations that make our protagonist reflect the multi-faceted nature of the times.
