This book combines the circulation channels and marketing models of my country's rural book market, as well as the characteristics of foreign book circulation channels and marketing, focuses on analyzing and comparatively studying the consumption behavior and consumption habits of rural readers in my country, and explores and analyzes the factors that affect the relationship between rural books and readers - income and book consumption, book circulation channels, book prices, book purchase locations, book purchase information sources, the best channels for acquiring knowledge and technology, book sales, and reasons for purchasing pirated books. After quantitative analysis of relevant data, the key points to solve the problem are found. In addition, this book also introduces the cases of three typical domestic publishing houses with good service, good management, and significant social and economic benefits. This book can be consulted and used by managers, staff and scientific researchers of all levels of government management departments, publishing institutions, and book marketing units who are engaged in and researching the rural book market. It can also be used as a study and reference by teachers and students in related majors in colleges and universities.
