On the ingredient list of Moutai, there are only three ingredients: sorghum, wheat, and water.
How did the people of Moutai use these three simplest, most common and least valuable local substances to brew the most complex, rich and expensive liquor in the world? As a state-owned enterprise, how does Moutai liquor drive the economic development of Moutai Town? Even China's liquor industry has changed its direction, thereby changing the consumer aesthetic taste of contemporary China, and even becoming a symbol of Chinese culture?
This is a long story, full of mystery and contingency. It is not only commercial, but also cultural, historical, and extremely contemporary and representative.
The whole book takes stock of the major events in Moutai's development from 1951 to the present, and sorts out the company's growth process. Based on field research and interviews with key figures, combined with detailed observations and unique thinking from the personal perspective of financial writer Wu Xiaobo, this panoramic presentation of Moutai's transformation process from cultural accumulation to brand building, and with Moutai as the axis, looks back at the history of China's business and economic system reform, explores the secrets of China's leading liquor companies becoming world-famous, and interprets the growth logic of China's local brand development and innovation.
Reader comments
It reproduces the development history of Moutai in a more realistic and objective manner, and reveals some history unknown to the public. It is a very suitable book for those who like Moutai and are willing to understand Moutai.
Maotai can also be regarded as a witness to a period of history, witnessing the hardships of a period of Chinese history and witnessing the rise of a country.
Teacher Wu is my idol. Teacher Wu was first a financial reporter, and later became a financial writer. During his years as a writer, his books, such as The Great Defeat and Thirty Years of Stirring, were well received.
I came to read this book because of Teacher Wu. It's okay. It's not as good as the previous books. It feels like a journal assignment. After all, Teacher Wu's main job is now an entrepreneur, and a financial writer is a side job.
At that time, Mr. Wu also went to the United States to go public, but failed. Luo Yonghao commented: He wrote two books and wanted to conquer Nasdaq. Is it wrong?
Xiaobai broke into the liquor industry and learned about the biography of Moutai from the Internet. After reading it, he found that Moutai can indeed bear the title of national liquor, as well as the historical and cultural heritage of Moutai, etc., And he has a deeper understanding of Moutai.
This book reminds me of a business friend of mine. His experience is very similar to Moutai in the book. They all started from a small workshop and gradually developed and expanded with integrity and hard work. The book tells the development history of Moutai and also allowed me to see the spirit of Chinese enterprises. Moreover, Wu Xiaobo's writing style is very vivid and enjoyable to read. I recommend it!
The mother book of Moutai stories. After going through hardships, we can achieve today's glory. Moutai is lucky for three reasons: the geography of Tianxi, meeting the founding team of the Republic, and the Moutai people who continue to inherit and innovate. Not only Moutai, but also a must-have reference book for understanding wine.
Have a chance to try it
I can basically understand the history of Moutai, and it's also a lesson in wine culture for me who doesn't like drinking much. Three feet of ice did not grow in a day. Moutai could reach today's status without the hard work and persistence of so many generations. It did not follow the trend and always maintained high quality and high positioning. This is not only Kweichow Moutai, but also China Moutai!
Yes, Mr. Wu Xiaoao's book has nothing to say about its quality.
Tracing the origins of wine
Great book, great talk!
Good, good, good, good
It's still possible to see, it's quite interesting.
Thanks to the author for explaining the history of Moutai and the complicated production process for readers, which has improved their knowledge!
A good book that gave me a clear understanding of wine culture and Moutai.
Gained a better understanding of China's largest market capitalization company.
The sections are clearly divided, the expressions are clear, the modern and ancient are cited, and it is fascinating.
It reproduces the development history of Moutai in a more realistic and objective manner, and reveals some history unknown to the public. It is a very suitable book for those who like Moutai and are willing to understand Moutai. Maotai can also be regarded as a witness to a period of history, witnessing the hardships of a period of Chinese history and witnessing the rise of a country.
Teacher Wu is my idol. Teacher Wu was first a financial reporter, and later became a financial writer. During his years as a writer, his books, such as The Great Defeat and Thirty Years of Stirring, were well received. I came to read this book because of Teacher Wu. It's okay. It's not as good as the previous books. It feels like a journal assignment. After all, Teacher Wu's main job is now an entrepreneur, and a financial writer is a side job. At that time, Mr. Wu also went to the United States to go public, but failed. Luo Yonghao commented: He wrote two books and wanted to conquer Nasdaq. Is it wrong?
Xiaobai broke into the liquor industry and learned about the biography of Moutai from the Internet. After reading it, he found that Moutai can indeed bear the title of national liquor, as well as the historical and cultural heritage of Moutai, etc., And he has a deeper understanding of Moutai.
This book reminds me of a business friend of mine. His experience is very similar to Moutai in the book. They all started from a small workshop and gradually developed and expanded with integrity and hard work. The book tells the development history of Moutai and also allowed me to see the spirit of Chinese enterprises. Moreover, Wu Xiaobo's writing style is very vivid and enjoyable to read. I recommend it!
The mother book of Moutai stories. After going through hardships, we can achieve today's glory. Moutai is lucky for three reasons: the geography of Tianxi, meeting the founding team of the Republic, and the Moutai people who continue to inherit and innovate. Not only Moutai, but also a must-have reference book for understanding wine.
Have a chance to try it
I can basically understand the history of Moutai, and it's also a lesson in wine culture for me who doesn't like drinking much. Three feet of ice did not grow in a day. Moutai could reach today's status without the hard work and persistence of so many generations. It did not follow the trend and always maintained high quality and high positioning. This is not only Kweichow Moutai, but also China Moutai!
Yes, Mr. Wu Xiaoao's book has nothing to say about its quality.
Tracing the origins of wine
Great book, great talk!
Good, good, good, good
It's still possible to see, it's quite interesting.
Thanks to the author for explaining the history of Moutai and the complicated production process for readers, which has improved their knowledge!
A good book that gave me a clear understanding of wine culture and Moutai.
Gained a better understanding of China's largest market capitalization company.
The sections are clearly divided, the expressions are clear, the modern and ancient are cited, and it is fascinating.