This book integrates the basic contents of agricultural enterprise management, marketing, agricultural product quality and management systems, agricultural policies and regulations, and rural cooperatives. The theory is concise and easy to understand, and the content is applicable and popular. It aims to provide basic business management knowledge for enterprise managers, cooperative managers, and farmers. It aims to provide students and farmers with new knowledge, new technology, and new information, solve practical problems encountered in the development of modern agriculture, and improve the ability of students and farmers to accept new knowledge, master new technologies, and obtain new information.